What Are S.M.A.R.T Goals And Why You Need Them

Updated: Jun 29, 2020

You may have heard of the acronym S.M.A.R.T. for goal implementation, and if not, now is the time to be introduced to it. Following the S.M.A.R.T. goals process is a simple and effective way of planning out your objectives and ensuring you obtain the results you are wanting.


Obtaining results requires you to have specific, measurable goals

So, what exactly are S.M.A.R.T. goals? The acronym stands for Specific, Measurable, Achievable, Relevant and Time-bound goals. Below are some questions that will break it down even further. In following S.M.AR.T. goals, your objectives should be: 1. Specific – try to answer the five “W” questions: • What do I want to accomplish? • Why is this goal important? • Who is involved? • Where is it located? • Which resources or limits are involved?

2. Measurable - should address the following questions: • How much? • How many? • How will I know when it is accomplished?

3. Achievable – your goal should be attainable. Ask yourself: • How can I accomplish this goal? • How realistic is the goal, based on other constraints i.e. financial factors?

4. Relevant - should address the following questions: • Does your goal seem worthwhile? • Is this the right time? • Am I the right person to achieve this goal? • Is this goal attainable in the current economy? • Does it match our needs?

5. Time-bound - should address the following questions: • When? • What can I do today? • What can I do six weeks from now? • What can I do six months from now?

By putting goals into place that follow the S.M.A.R.T. acronym, your goals will be more realistic and achievable, allowing your business results to follow suit.

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