5 reasons why your business needs good internal communications
Updated: Dec 20, 2021
As we continue to navigate the workplace changes resulting from Covid, internal
communications have never been more critical. But what is good internal
communications, and why do you need to prioritise it?
At the core, internal communications is an effective way of sharing information in
your business. The right internal communications strategy will build and maintain
your culture and internal brand through exciting communications and
engagement. It will help you attract and retain the best staff and increase the
happiness and satisfaction of your people.
1. It keeps people informed
We’ll start with the most apparent reason why internal communications is
essential. Keeping your people informed of events, policy changes, engagement
initiatives, management changes, and importantly it keeps people updated in the
broader business strategy and goals.
Good internal communication is all about getting the information out to your
employees, ideally in a way that gets them involved and invested in what you
have to say.
2. Builds a culture
Internal communications is a way to help your company culture come to life. So
when it’s done well, with authenticity and employee centricity, it can have a
significant impact. But done poorly, the negative impact is often obvious and
Each time you communicate with your employees, be it a leadership update,
company-wide meeting, intranet post or email, it plays a role in how your people
relate and interact with the culture of the business. It should be reflective of the
values and goals of the business and reconfirm why your employees choose to
work for you.
3. Gets people engaged
Engaged employees are happy employees who will be more invested in helping
the company achieve its goals.
Engagement is a two-way conversation, it should never be a top-down strategy
only, it should provide your people will the opportunity to ask questions and
provide feedback loops. It is also not just communicating ideas as much as
encouraging communication among your people.
Your people are the heart of your business, often on the front line talking directly
to customers, suppliers, and partners; their voice is essential. Giving them the
proper forum to share their voice will increase engagement and give you a pulse
check on your business.
4. Calms in crisis
Covid is a good reminder that things don’t always go to plan. And when they
don’t, good internal communication is what your employees need most.
Being transparent with your people will create trust and loyalty, and during a
time of crisis, this is imperative. Communicate the issue, who was impacted, how
those affected were supported, and what the business is doing next. Give your
people the time to reflect on the crisis and provide them with an opportunity to
ask questions or seek support.
How a business behaves in time of crisis is a direct reflection of the company; by
being transparent, empathetic, and putting trust in your people, in return, you will
receive enhanced loyalty and support when you need it most.
5. Promotes discussion
To ensure open communication in your business, you need to provide the
opportunity for your people to provide feedback. It’s not always pretty but giving
people the forums to collaborate and debate can harness excellent outcomes.
There are several ways to gather feedback; some include employee
engagement surveys, Q&A sessions, employee polls, and discussion boards. Not
everyone will feel comfortable sharing their ideas and feedback in person, so it’s
a good idea to provide multiple options for inclusivity.
Good internal communications will create engaged, loyal and happy employees.
If you don’t think your current strategy is working the way it should be, let us help
you create one that will.