Having a vision has now become a normal practice. Businesses who lack vision, lack purpose. When there is a clear direction for a business, it can create a sense of belonging and connect and compel employees to achieve the vision and purpose.

Articulating your vision can be hard and you can often end up with a bunch of words that do not mean much, which makes communicating and having your employees understand the vision difficult.

This blog details four steps you can take to turn your vision into reality.

Step 1. Research and review

Once you have your vision, understanding the market in which you want to operate in and doing research that answers questions like what are the strengths, weaknesses, opportunities and threats, will provide clarity on the viability of your vision. The information you collate can also be used in developing your strategy.

Step 2. Define your vision and see it clearly

Put simply, what is the result you want to achieve, what does success look like? By having clarity about what it is you want to achieve, you are able to break down the vision into small actionable objectives. These actionable objectives are the start of your strategic business plan.

Step 3. Drive it and be passionate about it

Being passionate about your vision gives you a sense of purpose, dedication, direction and perseverance. It is your vision, you need to be the driver of the objectives, you need to stay motivated and focused and you will need to engage and motivate your employees.

Step 4. Do not give up

You have your vision, you have the passion and you have developed a business plan on how you are going to achieve success. As with any business venture, there are going to be roadblocks and challenges along your journey.

You may have some idea of what these challenges will be and may have already considered how you will counteract these. There will also be times where challenges arise that are a surprise. In these times use your team to help solve complex problems, ask for help from external stakeholders and do not give up!