Digital marketing
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Performance focussed digital marketing
Digital marketing provides you with the most direct and measurable way to engage with existing and potential customers. Investing in a tailored digital marketing strategy is key to a business’ success.
Our digital experts have experience across all aspects of digital marketing to help make sure your business is in the right place, at the right time, with the right message.
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Measurement and data
We believe Measuring ROI and Effectiveness is the first and most important step when undertaking any digital marketing activity. Having data to help understand what is working and driving value for your business informs every decision we make. Our analytics and data offering will make sure your business can measure your digital activity.
Site optimisation
Digital marketing activity is often focussed on driving people to your website to gain more information and ultimately convert. In the real world you wouldn’t stand for a messy or hard to find store, so why accept it online? Our Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO) and User Experience (UX) services ensure your digital interactions with consumers are a slick as your offline ones.
Capture purchase intent
Once you can measure marketing performance, and your digital shopfront is in order it is time to find people ready to buy. We look to target the most efficient areas possible for digital activity and scale from there. Through our Search Engine Marketing (SEM) activity we look to fish where the fish are, not trawling the ocean with massive budgets
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Build awareness
The last piece to the puzzle is to drive greater awareness of our product or brand once the cheaper wins are taken care of. Through carefully targeted Social Media Marketing (SMM) we look to drive efficient awareness while still keeping performance and efficiency at the core of what we do.